Privacy Policy

1. Information We Collect

A. Information you provide to us

We may collect information you choose to share, such as:

• Contact details (name, email address, phone number, company name, designation)
• Business details (brand/company information, requirements, briefs, budgets, campaign details)
• Inventory / catalogue details (product lists, pricing, quantities, images, expiry/lot details, related documentation) if you engage with our barter/inventory-based services
• Messages and attachments you send us via forms, email, or other channels

B. Information collected automatically

When you use the Website, we may automatically collect:

• Device and browser data (IP address, browser type, device identifiers, operating system)
• Usage data (pages visited, time spent, clicks, referring URLs, approximate location derived from IP)
• Cookies and similar technologies (see Section 6)

C. Information from third parties

We may receive information from:

• Service providers (e.g., website hosting, analytics, form tools, email services)
• Business partners (e.g., media/platform partners, distribution partners) where relevant to the services you request
• Public sources (e.g., your company website or public profiles) when reasonably required for business verification or communication

2. How We Use Information

We use information to:

• Provide and operate the Website and our services
• Respond to enquiries and communicate with you
• Evaluate and manage business relationships, proposals, barter engagements, and campaigns
• Create and manage accounts and authentication (where applicable)
• Improve the Website, content, and user experience
• Send updates and marketing communications (you can opt out anytime)
• Maintain security, prevent fraud, and protect our rights
• Comply with legal obligations and enforce agreements

3. Legal Basis (Where Applicable)

Depending on your location and applicable laws, we process information based on:

• Consent (e.g., when you submit a form or opt in to marketing)
• Contract / pre-contract steps (e.g., responding to a service request or managing a client relationship)
• Legitimate interests (e.g., securing and improving the Website, preventing abuse, basic analytics)
• Legal obligation (e.g., tax, accounting, regulatory, or lawful requests)

4. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers / processors who help run the Website and business operations (hosting, email, analytics, CRM, security, etc.), under appropriate confidentiality and security obligations.
• Business partners (e.g., media/platform partners, distribution partners) only when needed to deliver requested services or execute a campaign/barter engagement.
• Legal / compliance authorities if required by law, regulation, court order, or to protect rights, safety, and security.
• Corporate transactions if we undergo a merger, acquisition, restructuring, or sale of assets (information may be transferred as part of that transaction).

5. Data Retention

We retain information only as long as necessary for:

• The purposes described in this Policy, ongoing business needs (e.g., maintaining relationship history), and legal, tax, accounting, or contractual requirements

We may retain and use aggregated / anonymized data for analytics and improvement.

6. Cookies and Tracking

We may use cookies and similar technologies for:

• Essential functionality (site performance, security)
• Preferences (basic settings)
• Analytics (understanding how the Website is used)
• Marketing (where enabled)

You can control cookies through your browser settings. If you disable cookies, some parts of the Website may not function properly.

7. Security

We use reasonable technical and organizational measures to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on applicable law, you may have rights such as:

• Access to your information
• Correction / updating
• Deletion / erasure
• Withdrawal of consent
• Opt-out of marketing communications
• Grievance/complaint mechanisms

To exercise your rights, contact us using the details in Section 12. We may need to verify your identity before fulfilling requests.

9. Children's Privacy

Our Website and services are not intended for children. We do not knowingly collect personal information from children.

10. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date.